Built for UK trades · Made in Torbay, Devon

Booking software for UK trades — without the contract trap.

A real-time booking platform for plumbers, electricians, gas engineers, HVAC and drainage businesses across the UK. Customers book themselves online. Workers see jobs on the road. You see the numbers. No exit fees. Your data is yours.

Book a 20-minute call → See the live demo
  • ✓ No card required
  • ✓ Cancel anytime
  • ✓ One-click data export
  • ✓ Xero sync, day one
TB SE HC
Early applicants lock founding rates · see terms →
Pricing · UK GBP · No contracts

Four tiers. Every feature listed.

One price on a webpage — pick the growth stage that matches your shop. Full perks below.

Built on
Stripe Connect
GoCardless
Xero two-way sync
UK GDPR + ICO
Hosted in London
Offline-ready worker app
Built on
Stripe Connect
GoCardless
Xero two-way sync
UK GDPR + ICO
Hosted in London
Offline-ready worker app
Specialised for these trades

Made for the five trades we actually understand.

Five trades, deeply supported. Built around emergency call-outs, recurring contracts, and tight margins. Tap any card for the details and how the platform grows with you.

Show today's slots, take the deposit, dispatch automatically. Built around the realities of an emergency call-out at 11pm and a boiler service three weeks out — same calendar, same dashboard.

Growth path
  • Standardsolo plumber + 1 mate, manual dispatch, basic Xero
  • Growthsmall team, auto-allocation by qualification + post-code, bidding pool when you can't cover
  • Custommulti-branch, cross-business cover for night-shift emergencies
Avg 4× fewer no-shows
Deposit-protected bookings
Talk to us about plumbers →
Also welcome Locksmiths Appliance repair Gardening Most other trades Talk to us about your trade →
Why not Checkatrade

Checkatrade's platform is designed for Checkatrade's revenue.

You pay for profile visibility, ratings, lead routing — all of it pointing back to Checkatrade. We built the opposite.

🔑

You own the booking page

Your domain, your branding, your customer data. No Checkatrade mark, no Checkatrade cut, no competing trades on your slots.

📊

Your data is yours

Export anytime, in one click. CSV, PDF, or port to a competitor's platform. No customer database held hostage on cancellation.

📝

No lock-in contract

One-month subscription. Cancel from your dashboard, no phone call, no notice period, no retention script.

💬

One person answers

UK hours, weekends off, always nearby. Not a support queue, not a chatbot. Message Cristian directly.

What we hear, verbatim
" Just need something that does quotes and invoicing without a degree in computers.
UK plumber · ScrewFix Community Forum, 2025

Before writing a line of code, we read 60+ verified complaints about ServiceTitan, Jobber, Housecall Pro, SimPRO, BigChange and Commusoft. The pattern was the same: contracts that won't let go, paywalls in front of basics, support that vanishes the day you sign. We built the opposite.

How it works

Three steps. Live in a week.

From discovery call to your first booked customer — set up personally, watched end-to-end.

01
Day 1

A 20-minute call

No sales script. We listen, ask about your trade, your team, your week. If we're not a fit, we'll say so on the call.

02
Day 2–3

Your intake form

25 short questions sent to your inbox — services, pricing, working hours, your engineers, your certs. About 30 minutes over a brew.

03
Day 4–7

We build, you approve

Your booking page, calendar, owner dashboard and worker app — built around your form. Preview link, your final word, then we go live.

Our pledge to you

The opposite of every other booking platform.

Seven promises, signed in writing in your contract. If we break any of them, you can cancel that day with no exit fee and we'll refund your last month. The whole point is to be the one platform that doesn't trap you.

⚖

No exit fees. Ever.

Cancel any time, in one click, no phone call, no retention script. Your subscription ends at the end of the month. Done.

↗

Your data leaves with you.

Customers, jobs, invoices, photos, certs — exportable as CSV and PDF in one click, even after cancellation.

◇

Transparent pricing.

Two plans, every feature listed. No 'premium add-ons' required to make basics work. No surprise hikes 12 months in.

↯

Works in a cellar.

The worker app saves jobs offline and syncs when signal returns. Steel frames, basements, rural Devon lanes — no lost notes.

✓

Xero on day one.

Two-way Xero sync from launch. Your accountant doesn't have to type invoices out of a notebook anymore.

✉

No card to try.

A free trial means free. No 'card on file just in case.' No automatic billing if you forget to cancel.

📞

Human support. Not a chatbot.

One person reads your messages — the operator running the platform. UK hours, weekends off, but always nearby. No support queue, no ticket system, no "sorry we're experiencing high volumes." Message me directly.

A note from the operator

I'm Cristian, running this platform from Torbay, Devon. I sit across every business on it — watching the reports, watching the dispatch, watching the alerts. When something matters, I'm a message away.

I built OptitechAutomation after reading 60+ verified complaints about ServiceTitan, Jobber, Housecall Pro, SimPRO, BigChange and Commusoft. The same patterns kept coming up: contracts that won't let go, paywalls in front of basics, support that vanishes the day you sign. I built the opposite — and then I stayed to run it. A platform without someone supervising it is just software that breaks quietly.

Here's what that means in practice. Your weekly report? I read it before it lands in your inbox. Your dispatch alerts? They surface to me too. Numbers drifting? I see it the same week, sometimes before you do. I'm not always at my desk — UK hours, weekends off — but I'm always nearby. When you need me, message me directly. Use me hard. That's what I'm here for.

Book the 20-minute call →
Torbay, Devon · UK hours · Always nearby, never hovering
Founders' Cohort

Today's rates, locked for the lifetime of your subscription.

The first 50 trades to go live lock the founding prices for as long as their subscription stays active. When we move to production pricing (Phase 2: +50% across the board), Founders' Cohort customers keep their rate — in writing, in the contract.

£599
Standard, locked
£1,749
Growth, locked
£3,599
Dominator, locked

Lifetime rate-lock · No setup fee for first-in-county · Direct line to the operator

Pricing · No setup fee for the first in your UK county

Each one gets you to the next step. Build for better.

Four tiers. Every feature listed. Tap any card to expand it. Empire is in private beta — applications open Q4 2026.

LOCAL
Standard
Self-serve
£599 / month
Setup £249 · free first-in-county
6 perks

For sole traders & small teams getting their first booking system. Real-time booking, owner dashboard, mobile worker app, Xero sync.

  • ✓Up to 5 workers
  • ✓Real-time customer booking
  • ✓Owner dashboard + KPIs
  • ✓Worker mobile app (offline-ready)
  • ✓Xero · Stripe · GoCardless
  • ✓Email + chat support
  • —Auto-allocation engine
  • —Bidding pool
📊 Monthly performance report
Start with Standard →
★ Most popular
LOCAL
Growth
Where most owners land
£1,749 / month
Setup £999 · free first-in-county
12 perks

For growing UK trades businesses. Adds the auto-allocation engine, bidding pool with conversation, fairness ranking, and a direct line to the operator.

  • ✓Up to 25 workers
  • ✓Everything in Standard
  • ✓Auto-allocation engine
  • ✓Bidding pool with conversation
  • ✓Hours-to-cap fairness ranking
  • ✓Reliability scores · per-slot capacity
  • ✓Bi-weekly business review with the operator
📊 Bi-weekly performance report
Book a call →
LOCAL
Dominator
Own your county
£3,599 / month
Setup £2,499 · free first-in-county
20 perks

For UK trades who want to dominate their county. Unlimited workers, AI route optimisation, predictive matching, white-glove onboarding.

  • ✓Unlimited workers (cap removed)
  • ✓Everything in Growth
  • ✓AI route optimisation (~25% drive-time)
  • ✓Predictive matching by job type
  • ✓Direct operator supervision (not a "dedicated manager")
  • ✓API access · webhooks · custom integrations
  • ✓White-glove onboarding (operator-led)
📊 Weekly performance report
Book a strategy call →
MULTI-LOCAL
Empire
Coming Q4 2026
From £17,599 / month
Setup from £9,999 · application required
Bespoke

For multi-location trades operators running 3+ branches across the UK. Cross-business pool, regional analytics, bespoke matching.

  • ✓Multi-branch · regional rollouts
  • ✓Cross-business worker pool
  • ✓Per-region P&L + analytics
  • ✓Bespoke automation workflows
  • ✓24/7 SLA · dedicated team
  • ✓Acquisition-ready data architecture
📊 Real-time dashboard + monthly executive review
Applications open Q4 2026
Founders' offer

Setup is free for the first trade in your UK county. Locks once you go live.

Cancel any time

No exit fees, no notice period beyond the current month, no retention call.

Take your data

Customers, jobs, invoices, photos exportable as CSV/PDF. Yours forever.

Risk reversal

30-day money-back guarantee. If we don't help you book your first 10 customers within 30 days of going live, we refund your full setup fee and your first month — and you keep all your data.

Available on Standard and Growth. Founders' Cohort customers also get this guarantee, in writing, in your contract.

Honest answers

Things you'd actually ask on a call.

No contract longer than a month. Cancel from your dashboard, no phone call, no retention script, no exit fee. Your data exports to CSV/PDF in one click. The single most-hated thing in this market is data hostage on cancellation — we won't do it.
One last thing

Twenty minutes. No sales script.

We'll ask about your trade, your team, your week. If we're not the right fit we'll tell you who is. If we are, we'll send you the 25-question intake form the same afternoon.

Book the call → Or wander the demo first
Torbay, Devon · UK hours · No call centre · One operator, end-to-end